website
Registered name: UNIVERSAL MARINE SERVICES LIMITED Company number 08179836
This privacy notice tells you what to expect us to do with your personal information.
Contact details
Telephone: 07515 370000 Dan Stevens
Email: tuna@opportunitycharters.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Date of birth
- Purchase or account history
- Payment details (including card or bank information for transfers and direct debits)
- Health and safety information
- Account information
- Information relating to loyalty programmes and concession schemes
- Website user information (including user journeys and cookie tracking. Cookies are covered in our online Cokkie Policy)
- Photographs or video recordings
- Information relating to compliments or complaints
We also collect or use the following special category information to provide services and goods, including delivery. This information is subject to additional protection due to its sensitivity:
We collect or use the following information for the operation of customer accounts and guarantees:
- Names and contact details
- Addresses
- Payment details (including card or bank information for transfers and direct debits)
- Purchase history
- Account information, including registration details
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Addresses
- Marketing preferences
- Location data
- Recorded images, such as photos or videos
- Purchase or viewing history
- IP addresses
- Website and app user journey information
- Records of consent, where appropriate
We collect or use the following information to comply with legal requirements:
- Name
- Contact information
- Financial transaction information
- Any other personal information required to comply with legal obligations
- Health and safety information
We also collect or use the following special category information to comply with legal requirements. This information is subject to additional protection due to its sensitivity:
- Health information – where this is relevant and or necessary for safety. For example, a customer may advise us that they have a disability which requires an adaptation for their safe passage on a booked vessel.
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Address
- Payment details
- Account information
- Purchase or service history
- Customer or client accounts and records
- Financial transaction information
- Information relating to health and safety
- Correspondence
We also collect the following special category information for dealing with queries, complaints or claims. This information is subject to additional protection due to its sensitivity:
- Health information where this is relevant and necessary for safety or to comply with a legal requirement
We collect or use the following information so that we can share fishing catch information as part of social media on Facebook and other social media.
- Photographs or video recordings
- Recorded images, such as photos or videos
- If you do not want us to take or use photos you may tell us and we will not use them. If a genuine mistake is made, or you change your mind, tell us and we will remove the image or video from our website as soon as we can
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Our lawful bases for the collection and use of your data:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete
- Your right to erasure – You have the right to ask us to delete your personal information.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing – You have the right to object to the processing of your personal data.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information to provide services and goods are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Operational and Safety Reasons: Emergency passenger manifests: Tracking names and emergency contact details to comply with maritime safety or pass to the Coastguard or Lifeboat Service in an emergency.
- Incident and accident reporting: Logging injuries, slips, or accidents on board to handle insurance claims and fulfill health and safety duties.
- Weather and sea-state tracking: Keeping records of customer fitness, weights, or requirements to ensure boat stability and safe load limits.
- Business and Administrative Reasons: Booking and fraud prevention: Verifying customer identities and payment card details to prevent fraudulent transactions or chargebacks.
- Direct marketing to existing clients: Sending relevant trip updates, seasonal fishing availability, or loyalty offers to past customers who reasonably expect to hear from us
- Defending legal claims: Retaining customer correspondence, waivers, and booking logs to defend against potential liability or disputes and maritime safety logs to comply with investigations.
Recognised legitimate interests – our pre-approved purpose for collecting or using personal information to provide and improve products and services for clients are:
- We need to respond to, or deal with, an emergency event or situation (the ‘emergencies condition’).
- Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Core Legitimate Interests for Customer Account administration: Maintaining basic profile data, login credentials, and user settings to provide functional access.
- Service enhancement: Analysing general account use to improve platform reliability, speed, and overall user experience.
- Security and fraud prevention: Monitoring login anomalies, unauthorised access attempts, and protecting IT network security.
- Record keeping: Retaining historical preference records or suppression lists for users who opt out of optional services.
- Core Legitimate Interests for Guarantees Warranty fulfillment: Processing contact and purchase history data to validate, track, and honour product claims or service guarantees.
- Risk management: Verifying original transaction records to prevent fraudulent warranty claims or systemic abuse of guarantee terms.
- After-sales support: Maintaining communication channels for product recalls, safety notices, or essential repair updates tied to active guarantees or rebooking requirements due to mechanical problems or weather conditions that might affect trip safety.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Maintaining communication channels for updates to bookings may be necessary when tied to accommodation or vessel safety notices, or essential repair updates or rebooking requirements due to mechanical problems or weather conditions that might affect trip safety, or other safety-based consideration.
Our lawful bases for collecting or using personal information for legal requirements are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation: The data use is required by law, excluding contractual duties.
- Vital interests: The data use is necessary to protect someone’s life or safety.
- Public task: The data use is necessary to perform an official function or a task in the public interest set by law
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Necessary to manage and respond to general queries or run an efficient business operation, provided the user\’s rights do not override those interests.
- Performance of a Contract: Necessary if the query or complaint relates directly to servicing an existing contract or providing a pre-contractual quote requested by the user.
- Legal Obligation: Required if the query or complaint forces the organisation to comply with statutory duty, regulatory law, or formal consumer protection rules. Such as a maritime investigation.
- Public task – we have to collect or use your information to carry out a task laid down in law, which the law intends to be performed by an organisation such as ours. All of your data protection rights may apply, except the right to erasure and the right to portability.
Our lawful bases for collecting or using personal information to share fishing catch information as part of social media on Facebook and other platforms are:
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Promoting the nature and size of angling catches for an angling charter business has a clear commercial and operational benefit, promoting the fishing charter business and building a public portfolio of successful trips.
- Customers on a fishing trip usually expect photos to be taken and shared and are advised this on the trip. They can decline any photo taking of them with their catch if they wish and ask for it not to be used by the company.
- Customers who agree to photos and media being taken and used but subsequently change their mind, may advise us and we will not sue the media or of we have, endeavour to remove it from our site and/or social media channels.
Where we get personal information from
How long we keep information
We are obliged by law to keep financial and taxation records for at least 5 years after the 31 January submission deadline of the relevant tax year. This includes all sales and income and all business expenses that may relate to your business with us.
Posts on social media may remain on social media indefinitely and you should refer to these platforms for their privacy arrangements regarding right to deletion. If you ask us to delete a post containing personally identifiable information from our feed we will endeavour to do this as quickly as possible.
Data for Under 18’s:
Our Justifiable Business Need for collecting data on children under 18 is a lawful reason, and includes verifying child-ticket pricing, checking safety equipment sizing and safety for our on-vessel trips, and complying with any child safeguarding requirements such as through an emergency or a statutory investigation. It is therefore necessary to ascertain ages of those booking services with or through us. We do not post identifiable pictures of under 18’s on social media or our website.
Who we share information with
Data processors
Website hosting agencies and media service providers, HM Coastguard, Harbour-master and Lifeboat Services. Any public body we are obliged legally to comply with.
Website hosting agencies and IT services host our e mail and website and assist with social media and other IT requests as required. They do not store financial or personal or health data on individuals.
The information that we collect from you may be transferred to, and stored in, a country outside the European Economic Area (EEA) by a third party. It may also be processed by staff operating outside the EEA whom we contract or use. Such as Facebook and Google (Meta). The laws in some countries may not provide as much legal protection for your information as in the EEA. By submitting your personal information, you agree to this transfer, storing or processing.
The ‘Emergency Condition’ may require us to share information with providers of emergency services who will be governed by their own policies.
We will take all steps that are reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our site or e mail address; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Others we share personal information with
- Health care providers where there is an Emergency and legitimate interest.
- Organisations we’re legally obliged to share personal information with
How to complain
If you have any concerns about our use of your personal information, you can make a data protection query to Dan Stevens. If you are not happy with your response, you may make a complaint to Dan Stevens which will be investigated. This does not affect your statutory rights.
Email: tuna@opportunitycharters.com;
Telephone: 07739901706
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